What Makes a Good Seo Landing Page? — 3 Key Elements
Search engine optimization is the process of improving traffic to a website from search engines, helping your site Buy Email List appear higher on Google. A ton of work goes into the SEO process, and designers have the power to make an SEO specialist’s job easier by designing pages. with SEO in mind. But how do you do that?
Understanding how SEO works and best practices is key to making your site authoritative and potentially leading to higher search engine rankings. Here are seven important factors to consider when designing a landing page.
1. Elements on the page
We start this list with the most important SEO landing page element: on-page elements. This is everything the user reads and what Google “crawls”, so it should be specific and relevant to the topic of the page. Proper titles, meta descriptions and headings can maximize SEO output, with that in mind here are some things to consider:
The correct number of characters for titles is between 50 and 60, which should include keywords. The most important thing you need to do with titles is to make sure they describe the content of the page as accurately as possible.
Meta descriptions should be between 130 and 165 characters. The meta description is the section of a search engine that briefly tells the user what is on that page. First impressions are important and this is your best chance to make a lasting one!
2. Optimized images
Relevant images are essential to grab the reader’s attention and tie the whole page together. When we design a site for a roofing company, for example, we like to try to create an emotional connection with the user.
We do this using images like a happy family safe in their home spending time together, not even thinking about the roof over their heads. Pages with images receive 93% more traffic than pages without, which can help SEO when properly optimized. For example:
You want to name your image files with 10–15 keywords while being as descriptive as possible, which helps SEO crawlers rank. BUT ALSO, you make your page user-friendly!! The Alt-Tag appears when you hover over the image, and for visually impaired users, the alt attribute can be used by screen-reading technology and other accessibility tools.
3. Site speed
The average landing page takes 15 seconds to load on mobile, while it’s generally faster on the web, long load times can lead to lost business and frustrated customers! When Google Phone Number List crawls your page, it uses the mobile version for indexing. So site speed is another reason to design your mobile site first!
Compress your HTML, CSS and JavaScript files. Browser caching is when your browser stores site information so that when the user revisits the site, the loading time is reduced
