What is an e-commerce platform and how to choose the best one?
Electronic commerce has taken center stage over the years. Today many companies of any type and size have e-commerce as Buy Email List a tool of success, but many entrepreneurs still wonder what an electronic commerce platform is or are not clear about how it works.
Selling online is not only offering products on social networks such as Instagram or Facebook. It goes further. Consumers are proven to prefer strong, reputable brands and websites that give them the certainty of making a purchase.
To help you clear business email lists of all your doubts, we will explain what an e-commerce platform is and how to choose the best one.
What is an e-commerce platform?
The e-commerce platform is the tool that offers a solution to create an online store. There are different types, but they all agree on one thing: to facilitate online sales and management of products or services.
Online stores work like traditional ones. The only difference, as obvious as it may seem, is that there is no physical space to pay (transactions are made online) and the consumer email list product is sent to the address chosen by the buyer.
Characteristics of an e-commerce platform
There are many e-commerce platforms with similar characteristics. Tendenube, WooCommerce, Shopify, PrestaShop and Magento are some, but there are many more on the market and the task of choosing the one that best suits your needs can be complicated.
To help you make the decision, we share three features that you should consider:
- Ease of handling. E-commerce should not be complicated, it was born to be the opposite. Your work team must have a platform where you can upload, delete or edit products easily and quickly. Compare and take advantage of the trial periods to explore its features.
- Integrations or applications. An online store must be compatible with other tools to enhance its success. From analytics and marketing integrations to chatbots Email marketing list and promotions. Having these applications is mandatory.
- Payment and shipping methods. Checkout is the most important thing for your client and for you. Many sales are lost in this window due to the lack of clarity with the payment methods and shipping methods. The fewer distractions, the higher the conversion.
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