How I’m helping a client optimize their affiliate program with Awin

Optimize presence in Awin

As many times when a company hires a consultant to give them cable, it is that they do not have anyone internal who is seriously in charge of the issue. Consequently, the topic is a buy email list bit neglected. One of the first things I looked at are these:

• Benchmarking with direct competition: I have focused on direct competitors. I have reviewed how some are presented and how others are presented. My client, for example, did not have the terms of use of his program published in his Awin profile. Now I have created some from scratch.
• Presentation in general: I have also put myself in the shoes of support that analyzes the different advertisers superficially. What is the first impression? Here I have improved and added basic aspects that were missing in the profile, such as descriptions or the lack of a red line in the program policy.
• SEO on Awin — I have searched by categories and keywords to see what position my client appears in when a potential supporter searches the Awin catalog. It almost never appeared in the top positions. It is also easy to improve in the ranking because it is a very basic internal search. For E.g. having the keyword in the title helps appear in the first results.

Updating creatives and processes

Then there is one thing that will allow a great improvement of the program. It is about the use of creatives. Here they haven’t been updating for months (or even years). Those who have worked at some point in the world of online advertising know that over time the banners “wear out” and the user no longer sees them or ignores them. In both cases, the consequences are disastrous since the effectiveness is low. That’s why it’s important to update creatives on time. Achieving this requires new processes to do so. It is also necessary to establish an effective communication channel with support so that the creatives change. It's not that easy.

Fast and fair payment of commissions

Awin has something they call Awin Score. This assigns a metric to your ads based on revenue per click, conversion rate, confirmation time and commission approval rate. How it’s made up exactly I don’t know yet but I have a meeting today with phone number list someone from Awin where I can still learn more details. In the end, this metric already gives us obvious clues about what support is interested in. Here, as in the vast majority of advertisers, the approval does not follow any clear criteria and the deadlines are too long. Here I am going to make suggestions to reduce them a lot.

These are the first points of attack that I am focusing on in the first two weeks. What I still have on my list is a detailed analysis of the multi-channel funnel and advertiser tracking. This will be fun. Let’s see the conclusions I draw from here.