How are you preparing for your first Influencer campaign?
Influencer Marketing is a powerful strategy, one that 93% of European companies use every month. Like any other marketing tool, influencer campaigns do not solve any need, and to help increase the notoriety of a product or service, you need to buy email list prepared to increase site traffic or sales.
We all want results from an Influencers campaign: Likes, subscriptions, traffic, sales. Mainly sales, right?
And our experience of over 8 years of campaigns shows us that we can get sales. But this is only the end result. It’s that Happy End :)
But the story begins with the introduction: Once upon a time.
Before you run your first Influencer campaign, here are some preparatory questions to answer:
What is the desired audience?
It all starts with defining the target audience. Who do you want to influence with this campaign? Is your product or service B2B or B2C?
Regardless of the answer, Influencer Marketing can bring you good results, but you will have to go to the email list of the right platforms: you can choose between Facebook, Instagram, LinkedIn, YouTube, TikTok, newer and Clubhouse. Plus, there are podcasts and blogs!
The more information you have about your audience, the easier it is to narrow down other aspects of your campaign. Having a clear definition of your target audience will help.
Here I would like to add that, in my experience, traditional marketing approaches are reaching fewer and fewer young generations. They consume less and less traditional media and get phone number list a lot of information from Social Media. a pew research study from 2018 shows that 95% of teenagers in the US have a smartphone and access especially YouTube, Instagram, Snapchat and Twitter. Data from studies conducted in the US, but also in Europe, more recently, adds TikTok in the ranking. So, if you’re looking for a young audience, Influencer Marketing can definitely help.
In addition, three-quarters of people active on social media sought information, advice and encouragement during the crisis triggered by Covid-19, says a study quoted byAdNewsmade in the USA.
Bottom line: be relevant, provide information in a form that people naturally look for!
